MARKETING OPERATIONS NEWS

Welcome to the December edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues.  

Let others know what is working! If you have a learning or success to share with the community connect with us.

Join Our Next Marketing Operations Open Office Session

Join us for our next Open Office session where we will present New Website Modules. Yes, we have more to share! Join your fellow marketers on Wednesday, January 8 where we will:

• Showcase: New website modules
• Ask a question - Pre-submit your questions here or ask during the call. 
• Discuss how to best leverage our systems/process for effective marketing. 

Plan to attend the next Open Office Hours on January 8 @ 9am EST. Register here to receive the monthly invite.

2024 IQVIA.com Module Recap

As we near the end of 2024, we're excited to continue delivering new and engaging modules for IQVIA.com. Below are the modules we've released so far, with links to view them on the website module gallery in our staging environment:

• Enhanced Proof-point/Stat Module (available in three varieties)
• Enhanced Quote/Testimonial
• Tabbed Popup Widget
• Feature Story
• Content Ticker

In December, we plan to release two additional new modules:

• Interactive Case Study:

This modular interface is designed to highlight key takeaways. Each panel includes a headline and description, with expanded content revealed on a rollover.

• Horizontal Storytelling:

Combining the size of a single module with the depth of an entire landing page, this module allows users to explore key initiatives, case studies, products, and more. It features stats, callouts, quotes, and visuals in a unique horizontal scrolling experience.

Learn more and see a demo of the new features during the next Open Office session on Wednesday, January 8.

Campaign Member Donut Chart Returns in Salesforce

We are pleased to announce the return of the Campaign Member donut chart in Salesforce! Over the past few months, you may have noticed that this valuable feature was missing and replaced by a single list view of campaign members. This change made it challenging to get a quick overview of your campaign members and their status breakdown.

This updated chart functions just like the old one, with the added benefit of a manual refresh option to keep the values current.

We hope you find this feature useful and continue to benefit from the new functionality.

Inside Sales Mastery Series: Elevate Your Skills

We are excited to share the success of our Inside Sales Mastery Series training sessions! Designed to empower our Inside Sales team, these bi-weekly sessions have proven beneficial, enhancing skills and knowledge across various critical areas.

With around 50 members participating in each session, the engagement and feedback have been positive.

Why Attend?

• Enhance Your Skills: Learn from experts and gain insights into best practices.
• Stay Updated: Keep up with the latest tools and techniques in inside sales.
• Network: Connect with peers and share experiences.

Resources: Access the training materials and recordings through the links below.

• Inside Sales Mastery Series Session 1 - Deeper dive into Engage and Profiler
• Inside Sales Mastery Series Session 2 - Salesforce Reporting and Dashboard
• Inside Sales Mastery Series Session 3 - Effective Use of Zymewire

Join Us: To be part of future sessions, reach out to Barathi Subramaniam or Swathi CS. Don't miss out on this opportunity to elevate your sales game!

New Tracking Capabilities from ON24 Allow for UTMs

ON24 has added UTM parameters to support embedded Engagement Hub or Target experiences. (UTMs are the industry standard for tracking digital referral traffic to websites or webpages.) UTM parameters will enable you to gauge the effectiveness of your campaigns and identify effective channels to drive more visitors.

When UTM parameters are included in the URL, their values will be captured and stored by ON24 for incoming referral traffic, enabling a more detailed analysis of promotion effectiveness.

Additionally, users can see the corresponding UTM values of any registrants used in their incoming URL at the point when they register on the hub or page.

If interested, learn more about how UTM’s work: UTM Support.

Best Practices: LinkedIn Sponsored Messaging Ad Formats Presented Last Month

In the December Marketing Operations Open Office Hours, Shivasagar presented LinkedIn Sponsored Messaging Ad Formats. If you missed the call and are interested in learning more, please review the presentation:

• How Sponsored Messaging ads work
• Features of Message and Conversation Ads
• Best Practices for Message and Conversation ads

The presentation can be found here and a recording of the session can be accessed here.

Plus, don’t forget that all previous Open Office Hour presentations can be found here.

Objective-based Pricing for LinkedIn Advertising

LinkedIn offers a range of objectives, such as brand awareness, website visits, engagement, and lead generation, each with its own set of ad formats, bidding strategies, and optimization goals. The objective you select directly influences your advertising costs through objective-based pricing. For instance:

• Brand awareness campaigns are charged by impressions, regardless of the bidding strategy selected.
• Website visits campaigns can be charged by impressions or landing page clicks, depending on the optimization goal and bidding strategy.
• Lead generation campaigns can be charged by impressions, clicks, or message sends, based on the selected ad format and bidding strategy.

For more information on campaign objectives and bidding strategies, visit LinkedIn's help section here.

LEAN Leads Connect You with the Business

IQVIA’s Lean Leads are those individuals in the organization who are part of the Central LEAN team and work closely with the LEAN council. Having a close partnership with senior leadership enables this group of leaders to understand business priorities and align Lean initiatives to them. They help coordinate not only the Lean project pipeline but also the Lean community and available skills in each group. They are also available to help you better understand how to get involved with LEAN in your business. These Leads represent most business units and global corporate functions.

Find your Lean Lead on the Digital Workplace and feel free to reach out to them to better understand how to get more involved with Lean in your business area.

For further help and information, be sure to Follow The Lean Connection on Go IQ and visit the LEAN BPI&A space on the Digital Workplace.

Useful Links

Below you will find several links for Marketing Automation tools, resources, and reports:

• Marketing Operations Toolbox
• Benchmark report
• Coverage report
• NNC report
• Contact Us 

Don’t forget to join the Marketing Operations office hours on the first Wednesday of the month at 9 am EST if you have any questions! The next session is January 8. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.
 

You receive this newsletter because you are a member of Global Marketing and Communications distribution list, or you signed up via the Marketing Operations Toolbox. 

Previous editions of the newsletter are found here on the Marketing Operations Toolbox. 

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